Taylor - Jensen.com
Taylor-jensen.com is an action sports website built to represent the current longboard surfing world titleholder, Taylor Jensen.
Concept: Taylor Jensen just currently won the world title in longboard surfing. Taylor needed a website that showcased his accomplishments, some surfing imagery and video. We worked closely together on the design and layout of the website.
Target Audience: The target audience is men, 20-45. The majority of the work is action sports based, so men would be a large portion of the target audience. Taylor wanted me to create an online presence to his brand.
Objective: I created the logo and branding, as well as the design and development of the entire site. I developed the site to have a large video and image gallery section so users could click through the different visuals and see his talent at work. The challenge in this website was the minimalistic approach to color. The site is done in black, white and grey.
Solution: I used a very clean minimalistic approach to the design so the images pop off the screen. An image slider on the homepage acts as a call to action to other areas of the website. I also included social network links in the footer so that users have no problem getting in touch with Taylor Jensen. I also added a JQuery slider on the quiver page that allows users to see what boards Taylor is riding.